Radhika Seth (our CEO) has always had an abundance of love for dogs since the age of 7 but it truly escalated to another level when BarfeeThePoodle came into her life during covid. From the moment they saw each other, they were in love and were inseparable.

Having a new puppy in the house, she was on a hunt to try & find products that would amuse Barfee and would last more than a week but was unable to find anything around thereby always picking something up while traveling.

She believes that our babies deserve nothing but the very best and is dedicated to providing them with products that both you and the pets would love. Every product we have has gone through multiple stages of trial and error to be able to arrive at a point that is safe and durable to use. 

Having been a victim of an unprecedented attack by a stray in 2021 herself, it took a lot of understanding, research and empathy for her to understand the injustice towards ‘streeties’ as she likes to call them, as  she has vowed to help the street babies by donating a percentage of our profits to an animal rights organisation- YODA (Youth Organisation against Defence for Animals) that provides sterilisation, rehabilitation and accidental care to many cats and dogs. 

She hopes that the world can be a safer place for animals and humans alike and that we’re progressing towards that each passing day.